Posted By
Lisa Richter Industry Director Control System Integrators Association (CSIA) Oakbrook Terrace, IL
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This Is What Happens When You Challenge Fear and Embrace Vulnerability

PostedTuesday, June 4,2019 at 3:24 PM

This Is What Happens When You Challenge  Fear and Embrace Vulnerability
Photo by John Robert Marasigan on Unsplash

It’s no secret that engineers are more skeptical than most when it comes to marketing, even among the younger generations. Case in point: Zack Scriven, co-founder of Zack Scriven Media. While he was the owner of an SI company early in his career, he felt the same way.

“I was anti-marketing, anti-sales,” Scriven recalls. “And to be honest, I do not think it served me well…since then, I’ve had to truly embrace and come to love marketing.”

So much so, he left his career as an SI to launch his own company and become a marketing evangelist, specializing in video and social marketing. What he’s learned along the way is that the recipe to successful marketing is one-part authenticity + one-part transparency.

“If you can connect on a human level, a person-to-person level, your audience will learn to trust you, and you can use that as the foundation of your marketing and branding,” Scriven explains.

And video is the perfect platform to deploy this potent duo. Sounds easy, but for many SIs the fear of revealing vulnerabilities (What if I don’t know the answer? What if people see there are holes in my knowledge?) by putting themselves out there can hold them back. Or they may worry they don’t have the right equipment or skills.

Scriven says it doesn’t have to be hard. A smartphone and an internet connection are all you need to get started. Then, just start telling your story, if nothing else you could be helping someone else in the industry.

“I see vulnerability as a strength,” Scriven says. “Telling your story can help others reach their potential, and the easiest way to success is to help others reach success. Life is not a zero-sum game.”

To hear more from Scriven, including other ways developing a values-based organization can lead to success, download episode 26 of Talking Industrial Automation.